Middle of Nowhere

Where grit meets glamour.
This collection reimagines the American West through the lens of the modern city woman. It draws from the raw strength of cowboy heritage—denim, suede, structure—and reshapes it with clean lines, sleek tailoring, and the unshakable confidence of urban fashion. Each piece is a conversation between past and present, between wide open spaces and tightly wound streets. It’s made for those who carry their roots with pride but aren't afraid to blaze a new trail. Bold. Grounded. Hybrid.

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Mood Board

A visual map of dusty trails and downtown lights—this board captures the collection’s soul through raw textures, archival rodeo, steel skylines, and a palette that walks between dirt roads and neon signs.

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Market Research

Built for the bold. This research explores the rising demand for hybrid fashion—garments that honor tradition while making space for contemporary expression in fast-moving urban markets.

Design Development

From sun-bleached leather to midnight asphalt—our colors evoke long horizons, shadowed alleyways, and the shifting tones of a day spent between saddle and street.

Digital Line-Up

Each look carries the narrative forward: a lineup of silhouettes that straddle time and place, crafted to speak the language of both ranch and runway.

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Flats

Precision in design. These technical flats reveal the bones of the collection—sharp cuts, intentional details, and the architecture behind the ideas.

Final Collection

The story comes alive. Shot in motion, this final images showcase the collection’s power when worn: fearless, refined, and rooted.